About Us

Zen Diamond – Passion, Tradition, Expertise

Founded in 2000, Zen Diamond carries forward a family heritage in the jewellery arts that reaches back to 1890. Zen's purpose and passion is to make women's diamond dreams come true. Building on this deeply rooted tradition and expertise, Zen Diamond designs, produces and markets a diverse collection of diamond jewellery worldwide – from timeless classics through to avant-garde creations – appealing to a broad spectrum of styles and tastes.

Today the brand's presence spans 23 countries with 175 stores, reaching diamond jewellery lovers in the USA, Europe, the Gulf region, Asia and Africa. With international companies in New Jersey, Düsseldorf and Dubai, Zen Diamond exports to almost every continent, bringing its signature designs to women around the world – true to its mission of making the brilliance of diamonds accessible worldwide.

Through extensive investment in its state-of-the-art production facility, Zen Diamond has become one of the world's leading manufacturers of diamond jewellery, recognised both for its production capacity and for its uncompromising quality standards. As one of the select authorised jewellers of Forevermark, the diamond brand of the De Beers Group, Zen Diamond offers distinctive designs featuring these rare, special and responsibly sourced diamonds.

Zen Diamond is a member of the Natural Diamond Council (NDC), a global organisation dedicated to protecting the integrity of the natural diamond industry worldwide. With its commitment to responsible sourcing and sustainability, Zen Diamond guarantees the authenticity of natural diamonds across its entire jewellery range.

For its campaigns, Zen Diamond works with influential stars from around the world – and now welcomes Jennifer Lopez as its newest brand ambassador. This collaboration combines Lopez's unmistakable charisma with the radiant brilliance of Zen's diamond jewellery, capturing a powerful image of glamour and elegance.

Your Zen Diamond Team